Read the entire thing, but pay special attention to "Break Even Analysis", "Cost Oriented Pricing".
Pricing Policies Part III - Goes into more detail on Pricing Policies, and covers much of the information you may be asked about on the Principles of Marketing CLEP. You'll find the answers to quite a few questions on the Marketing CLEP inside this link. Pricing Policies Part II - Don't skip this one. 
Between this one and the next two, you should have pricing down. Follow the links such as sticker shock, inflation, price point, and elasticity as well.
Pricing Policies - Once again, read it all. This one does that, so be sure to read it all. Branding - The trick with these links is finding one that explains not just the definition of the topic but also how it applies. The 4 P's (Marketing Mix) - The following all tie into this, so know it well. You'll probably be asked to know the different aspects of that as well so be sure to follow the links. Product and Service Management - A basic breakdown as it applies to the product lifecycle. The end goal here is to give you the information in the most helpful manner.Īlright, here we go: Marketing Mix (45%-50% of the Principles of Marketing CLEP exam) If you like this style, please let me know via the "Contact Us" form. Less wading through masses of resources, and more targeted studying. This should allow you to decide what you need help with, and only study those areas in which you feel a little weak. I'm going to break down the percentages above with the topics that fall under each category. I'm still experimenting with the best way to cover the needed material. Exam breakdown:Īccording to the College Board website, the Principles of Marketing CLEP exam is broken down as follows: 45%-50% Considering it rivals any textbook I've ever read on the subject, I'll be using that for the bulk of this review. Wikipedia has an absolutely outstanding "Marketing" category that covers everything below. With some study and a healthy dose of common sense, the average test taker won't have too hard of a time with this one. We're bombarded with it all day long, and much of the information on the Principles of Marketing CLEP will be intuitive to most of us for that reason. This is one of the easier CLEP exams out there, and I always suggest it as a start for any beginning test taker. These include technological, political, social, cultural, economic, legal, and demographic factors. The exam will also test your knowledge of trends that affect marketing. Subjects such as ethics, marketing research, services, marketing strategy planning and others are covered Thanks so much! -Lynda T.The Principles of Marketing CLEP covers the material covered in most introductory marketing college courses. I want to thank you for your study guides! I've taken and passed six CLEP/DANTES tests with the help of your study guides for 18 hours. I graduate on June 9th thanks to you guys, so I wanted to say thank you. So, I tried again with a different test and a different study guide of yours. I looked at your study guide after failing though, and a lot of the information on your study guide was very relevant to what was on the test. I didn’t fail because of your guide though, I failed because I didn’t manage my time effectively and I ran short. I actually purchased one of your study guides and failed my first test. I have taken 30 credits worth of CLEP exams and I’ve passed them all by using your study guides. I just wanted to drop you guys a line and tell you that I passed my final CLEP exam last Monday which gives me all of the credits I need to graduate. My son, 15 yrs, has used two of your workbooks so far and has gotten 12 college credits. I passed after studying for just 2 weeks~Thanks! -Katie B. Testimonials for Pass Your Class - College Composition Modular CLEP Study Guide Integrating Research Material Into the Paper. Evaluation of Author's Authority and Appeal. Included in the College Composition Modular CLEP Study Guide Number of Questions on the CLEP Test: 90 + 2 Essays (at some schools, the essay is optional) You will either have to write two essays which are score by CLEP or an essay required and graded directly by your school. This new CLEP test includes several options for essays. This study guide has been refreshed and created to teach you what you need to know to pass the new College Composition Modular CLEP test. The old version of the test is no longer available for students to take. The College Composition Modular is a new CLEP test that replaced English Composition CLEP (without essay) and the Freshman College Composition CLEP.
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